The Experience
1ofONE is an innovative product customization experience assisted by AI that initially debuted at the Summer Olympic Games in Paris at our Nike Athlete House. It’s an immersive and dynamic maker experience that dramatically elevates the design quality of customized products even when used by people with zero design ability or acumen.
Until now, we’ve only offered 1ofONE apparel. At the World Cup, for the first time ever, athletes were given the opportunity to design their own unique Air Force 1s and we then made the shoes onsite same day while their friends and family also made apparel.
You can think of 1ofONE as a collaboration between Nike, trained generative AI image models and our athletes. By design, 1ofONE can only create something entirely unique every time.
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1ofONE WC '26 Gallery
Design via 1ofONE iPad kiosk app
100% Digital User Experience
Every user gets complete design control of their shoe or apparel in their language of choice. It's a prompt based system allowing users to create from scratch or remix from another design. They can choose to be guided by our digital stylist or design on their own.
Styles, AI trained models, masks and graphic design and Nike brand elements are all baked into the design system for the user to work with.
Nike brand standards, IP and legal guard rails are trained and built into the system with granular control.
Submit order for print automation
Zero Print Production Experience Needed to operate.No image editing.
Submit your order. Receive a text confirmation and notification you'll be notified when it's ready for pickup. All designs are auto upscaled and converted to print files based on size and garment/shoe.
Print the shoe or garment
Unlimited concurrent printing on varying products: DTG, DTF, UV, and Sublimation.
Operate multiple (unlimited) printers concurrently for maximum throughput. As orders are completed users receive texts to come pick up their product.
Make it sharable
Auto-created webpages for every product.
Users receive a text with a webpage built for their unique product, download images, create new ones and share out.